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YBeU Life Coaching for Women

Updated: Apr 12, 2023

Meet Freda Scheuer, owner of YBeU Life Coaching for Women, located in historic Lexington, Virginia. Freda was certified as a life coach in 2020, retired in 2021 and moved to the Shenandoah Valley, where she founded YBeU. Before Freda retired, she was a senior executive at CIA working in counterterrorism, a field that she explains attracted an inordinate number of women. She loved leading her teams to trust their gut, take smart risks, and step out of their comfort zone.

Life coaching became a surprisingly obvious second-career choice for Freda when she realized how much she would miss coaching women to do extraordinary things. She felt blessed to have had her dream job that allowed her to live her purpose and make a difference, and she very much wants to help other women do the same.

Freda works exclusively with women, ranging from age 20’s to 50s and beyond. Her clients seek life coaching for many reasons. Some are just starting out and looking to figure out how they can make a difference. Others are seeking a promotion or stepping back into the workforce after being away or need help gaining confidence back after years of negative self-talk. For older clients, the question usually focuses on what do I do with the next chapter of my life? What they all share is a desire to create a life they love and be the best version of themselves.

It's easy to see Freda is super passionate to help women ignite their passion, live their purpose, and make a difference in their community, with more confidence and more joy. As a life coach, she works with clients to help them clarify exactly what they want, what is holding them back from achieving their goals, and how to move forward--all with an inviting, strong, creative and very authentic style. She loves to challenge her clients to think bigger about their own futures and just “do it scared” instead of waiting for that perfect time, which never seems to come along.

Fun Facts about Freda:

Cooking: I love cooking, but I never follow a recipe exactly. I like to get creative and “doctor it up” as my Polish mother would say.

Nature: I am a recovering city girl who is learning to love being outside since I moved to Rockbridge County. I had never heard a cow moo in person, let alone see a bear or wild turkeys roaming before I moved from Northern Virginia. I love taking walks with Mr. YBeU around Boxerwood and Lexington!

Fitness: I also love strength training to keep up with the brood of grown children and grandchildren that I inherited after marrying Mr. YBeU almost 9 years ago.

And more than anything, I love being part of the local community where neighbors help neighbors and take care of each other.

If you are looking for clarity, want to move toward your passion and goals, feel empowered, and take risks with confidence and joy, a life coach may be perfect for this moment in your journey. And, if a life coach is perfect for you, YBeYou is perfectly ready to celebrate with you as you become the best version of yourself.

Learn more about YBeU Life Coaching for Women at and follow along on Instagram at

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